Prismacolor is an artist tool making brand that relies on their customers capability to make great art and design. In this sponsored project we looked at rebranding potential for the company and also looked into the future of the professional market that they currently rely on.

Markers

Color Pencils

Marker and Pencils Packaging

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Product Development

Study Models to test usability and ergonomics

The second phase of the project focused on strategizing a sustainable way for Prismacolor to expand their business into the digital space. Team: Tanmay Mhatre, Whan Choi and Mathew Clark.

The Prisma app turns into a digital presence for Prismacolor users and promotes sales of their analogue products through the platform.