Nest is focused on making simple, human, delightful things. Taking the technology we use every day and embedding it in important, unloved objects. This was an opportunity for Nest to expand in the air purification market to solve a global problem and to further expand their smart platform.


Brand positioning matrices to analyze the current air purification market and to identify the value proposition for the brand.

Tanmay_nest_final portfolio.004.jpg

Development process