Research Process

  Interview Tools

Interview Tools

The interview methods used for the five users were specific to the knowledge goals specified to identify and analyze the motives, values, and beliefs behind a users dependence on alternative transit. The participants were asked to click images during their daily commute to better understand the context and their thought process in a particular transit scenario. 

  Camera study submissions -User Experience

Camera study submissions -User Experience

Insight-opportunity pairs derived from research analysis.